Bubble Pop is a custom typeface and fictional soda brand created as part of my senior showcase project. Inspired by retro candy packaging, pastel soda cans, and bubblegum pop culture, this project explores how a typeface can shape the entire identity of a product—from logo design and packaging to promotional merchandise. The typeface captures the playful energy of childhood nostalgia while embracing a fun and fizzy personality. Using a vibrant pastel color palette, soft gradients, and rounded typeforms, Bubble Pop radiates joy, energy, and a sense of refreshment. This project showcases my ability to combine typography design with branding, product visualization, and merchandising. The goal was to design not just a font, but a full brand world that feels cohesive, fun, and market-ready.